Believing the mild year-round climate ideal for growing cotton, Brigham Young dispatched 309 LDS families in 1861 to found St. George. They were to raise cotton and silkworms and to establish a textile industry, to make up for textile shortages resulting from the Civil War. The area was subsequently dubbed "Utah's Dixie," a name that stuck even after the war ended and the "other" South could once again provide cotton to Utah. The settlers—many of them originally from southern states—found the desert climate preferable to northern Utah's snow, and they remained as farmers and ranchers. Crops included fruit, molasses, and grapes for wine that the pioneers sold to nearby mining communities. St. Georgians now number approximately 75,000, many of whom are retirees attracted by the hot, dry climate and the numerous golf courses. But historic Ancestor Square, the city's many well-preserved, original pioneer and Mormon structures, and a growing shopping district make St. George a popular destination for families, as well.