Brian Head made a name for itself as a ski town (Brian Head Resort is Utah's southernmost and highest ski area, at well over 9,000 feet), but the area's summer recreation, especially mountain biking, has been developed and promoted energetically. There are now more than 200 mi of trails for mountain bikers, many of which are served by chairlift or shuttle services. The bright red-orange rock formations of Cedar Breaks Monument are several miles south of town.
The snow season is still the high season in Brian Head, so book winter lodging in advance and don't be surprised by the high room rates. Food prices are high year-round. The fall "mud season" (October to November) and spring "slush season" (April to May) shut down many area businesses.