The first hotel in Dallas's burgeoning Victory Park makes a dramatic statement, altering the Uptown skyline with a 33-story tower topped with glowing blue light. The crowd here is trend-conscious and pampered, and the decor is comfortable and minimalist—eggplant-colored walls, neutral bed linens, low-profile furniture. Look for some whimsical nods to the chain's first Texas setting, including a curtain of cowboys, horses, and cows in the lobby. The W is just steps from
the American Airlines Center—home to the NBA's Dallas Mavericks and the NHL's Dallas Stars—and minutes from Downtown.