Tourists and retirees have been flocking to Florence in ever-greater numbers in recent years. The restored riverfront Old Town has restaurants, antiques stores, fish markets, and other diversions, but what really makes the town so appealing is its proximity to remarkable stretches of coastline. Seventy-five creeks and rivers empty into the Pacific Ocean in and around Florence, and the Siuslaw River flows right through town. When the numerous nearby lakes are added to the mix, it makes for one of the richest fishing areas in Oregon. Salmon, rainbow trout, bass, perch, crabs, and clams are among the water's treasures. Fishing boats and pleasure crafts moor in Florence's harbor, forming a pleasant backdrop for the town's restored buildings. South of town, miles of white sand dunes lend themselves to everything from solitary hikes to rides aboard all-terrain vehicles.
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