Medford is the professional, retail, trade, and service center for eight counties in southern Oregon and northern California. As such, it offers more professional and cultural venues than might be expected for a city of its size. The workaday downtown has shown signs of gentrification and rejuvenation in recent years, and in the outskirts you'll find several major shopping centers and the famed fruit and gourmet-food mail-order company Harry & David.
Lodging tends to be cheaper in Medford than in nearby (and easily accessible) Ashland or Jacksonville, although cookie-cutter chain properties dominate the hotel landscape. But it's 71 miles southwest of Crater Lake and 80 miles northeast of the Oregon Caves, making it an affordable and convenient base for visiting either.