Prineville is the oldest town in central Oregon, and the only incorporated city in Crook County. Tire entrepreneur Les Schwab founded his regional empire here, and it remains a key hub for the company. Recently, Facebook and Apple chose Prineville as the location for its new data centers. Surrounded by verdant ranch lands and the purplish hills of the Ochoco National Forest, Prineville will likely interest you chiefly as a jumping-off point for some of the region's more secluded outdoor adventures. The area attracts thousands of anglers, boaters, sightseers, and rock hounds to its nearby streams, reservoirs, and mountains. Rimrocks nearly encircle Prineville, and geology nuts dig for free agates, limb casts, jasper, and thunder eggs. Downtown Prineville consists of a handful of small buildings along a quiet strip of Highway 26, dominated by the Crook County Courthouse, built in 1909. Shopping and dining opportunities are mostly on the basic side.