The North Carolina Coast Sights

Birthplace of Pepsi-Cola

  • 256 Middle St. Map It
  • New Bern
  • Store/Shop/Mall

Published 07/23/2015

Fodor's Review

In honor of the soda's 100th anniversary in 1998, the local bottling company opened the Birthplace in the same corner store where teacher-turned-pharmacist Caleb Bradham brewed his first batch of "Brad's Drink." He later renamed it Pepsi-Cola, began marketing the syrup to other soda fountains, and a conglomerate was born. This old-fashioned pharmacy shop feels like a museum, with its reproduction of Bradham's fountain and exhibits of memorabilia and gift items. Enjoy a Pepsi float while roaming the new addition next door, full of Pepsi history and souvenirs ranging from T-shirts to thimbles.

Sight Information


256 Middle St., New Bern, North Carolina, 28560, United States

Map It



Sight Details:

  • Mon.–Sat. 10–6; Sun. noon–4

Published 07/23/2015


Map View

Map of

What's Nearby

  • Restaurants
  • Sights
  • Hotels

Add Your Own Review

When did you go?

Minimum 200 character count

How many stars would you give?




Don't Miss

No Thanks

Love To Travel?

Get FREE email communications from Fodor's Travel, covering must-see travel destinations, expert trip planning advice, and travel inspiration to fuel your passion.

Thank You

Now sit back, relax, and check your inbox to start planning your next travel adventure.

Please tell us more about the type of travel you're interested in. Check all that apply.