In a neighborhood packed with generic hotels, the Shoreham offers a welcome dose of style, along with proximity to Midtown's attractions. Sleek rooms are on the small side, but do offer nice touches like Aveda bath products, mini-refrigerators, and comfy pillowtop mattresses. Some rooms have soaking tubs in slate bathrooms. The small on-site café serves three meals a day plus 24-hour room service, and complimentary cappuccino and espresso is available 24/7. This boutique
property attracts artistic types with rotating art installations in the lobby and welcomes pets (there's a dog-walking service). Tech is big here: you can request an Xbox 360 or PS2, and rooms have free Wi-Fi and big flat screens. The trendy bar is designed to give the illusion of being underwater; whether or not this succeeds, the lighting and translucent glass are a nice backdrop for a cocktail.