Brides who favor sleek, understated dresses sighed with relief when preppy favorite J.Crew started selling bridal gowns online. Now, brides-to-be can try on gowns in this elegant town house, which also sells bridesmaid and occasion dresses. A selection of jewelry and undergarments is also available. Appointments are required.
769 Madison Ave., at 66th St., New York, New York, 10021, USA