Part hotel, part Kafkaesque dream, this Midtown experience is brought to you by hotelier Vikram Chatwal, and it specializes in style over comfort. The lobby combines an enormous two-story cylindrical neon-lighted aquarium, an unsettling two-story photograph of a tattooed woman, and a copper sculpture of Catherine the Great. Step off the elevator onto your floor and you'll be met with a jarring neon photograph; rooms are almost as disquieting—stark white walls, black furniture, and light-box desks that glow from within. Stay here if you love things modern: plasma TVs, complimentary iPod use, a Deepak Chopra spa, and a velvet-rope rooftop bar scene. Despite the over-the-top qualities—and noise from the scenesters headed to the rooftop bar—it's quite livable. Pros: Ava Lounge penthouse bar; big spa; up-to-the-minute electronics. Cons: small rooms; spotty service; trendier-than-thou atmosphere.
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