Often overlooked in a part of the city that's heavy with office buildings, the Alex is a sleek little oasis of style on Manhattan's East Side. This David Rockwell–designed property is all about the brand names, especially in the suites. You'll see Sub-Zero fridges, Poggenpohl cabinets, and kitchenettes with Gaggenau stove tops and Miele dishwashers. All guest rooms and suites have flat-screen TVs, including one in the bathroom, and the posh beds come with Frette linens
and hypoallergenic pillows. The result is quiet, calm rooms—only the subpar views could be said to intrude. The Atrium restaurant serves three meals a day and also provides room service.