When completed in 1902, the Fuller Building, as it was originally known, caused a sensation. Architect Daniel Burnham made ingenious use of the triangular wedge of land at 23rd Street, 5th Avenue, and Broadway, employing a revolutionary steel frame, which allowed for the building's 22-story, 286-foot height. Covered with a limestone and white terra-cotta skin in the Italian Renaissance style, the building's shape resembled a clothing iron, hence its nickname. When it became apparent that the building generated strong winds, gawkers would loiter at 23rd Street hoping to catch sight of ladies' billowing skirts. Local traffic cops had to shoo away the male peepers -- one purported origin of the phrase "23 skidoo." There is a small display of historic building and area photos in the lobby.
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