New York City Feature
Cool Local Chains in NYC
New Yorkers in the know hit these fabulous local chains for unique frocks and the best of the city's one-stop shopping.
Ricky's. Loud and fun, these drugstores sprinkled around the city attract a young, eclectic crowd who come just as often for the crazy-color wigs as they do for Dove body wash and toothpaste. But if you're feeling spendy, high end haircare and makeup is also sold here. Every fall the stores turn into Halloween Central, with a huge assortment of costumes referencing everything from Avatar to Jersey Shore. 375 Broadway, TriBeCa, New York, NY, 10013. 212/925–5490. www.rickysnyc.com.
Scoop. If you want to look stylish without trying too hard, come here to stock up on jeans (Levi's, Citizens of Humanity), slinky tops, vintage-looking tees, and cozy knits from designers like Stella McCartney, Theory, and Halston Heritage. Other locations in the city feature menswear. 473-475 Broadway, between Broome and Grand Sts., SoHo, New York, NY, 10014. 212/925–3539. www.scoopnyc.com. Subway: 6 to Spring St.
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