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Southeastern New Mexico Travel Guide


Capitan is famous as the birthplace and final home of Smokey Bear, the nation's symbol of wildfire prevention. The original bear concept was created in 1944, and the poster bear is still seen in public service announcements issued by the Ad Council. After a devastating 1950 forest fire in the Capitan Mountains, a bear cub was found badly burned and clinging to a tree. Named Smokey after

the poster bear, he lived in the National Zoo in Washington until his death in 1976, when he was returned home for burial.

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