Before the arrival of the outlet stores, the town drew visitors for its inspiring scenery, ski resorts, and access to White Mountain National Forest. Today, however, the feeling of natural splendor is gone. Shopping is the big sport, and businesses line Route 16 for several miles. You'll get a close look at them because traffic slows to a crawl here. You can take scenic West Side Road from Conway to Intervale to circumvent the traffic and take in splendid views.