Oahu

Eastern and Western traditions meet on Oahu, where savvy shoppers find luxury goods at high-end malls and scout tiny boutiques and galleries filled with pottery, blown glass, woodwork, and Hawaiian-print clothing by local artists. This blend of cultures is pervasive in the wide selection of spas as well. Hawaiian lomilomi and hot-stone massages are as omnipresent as the orchid and plumeria flowers decorating every treatment room.

Exploring downtown Honolulu, Kailua on the windward side, and the North Shore often yields the most original merchandise. Some of the small stores carry imported clothes and gifts from around the world—a reminder that, on this island halfway between Asia and the United States, shopping is a multicultural experience.

If you're getting a massage at a spa, there's a spiritual element to the lomilomi that calms the soul while the muscles release tension. During a hot-stone massage, smooth rocks, taken from the earth with permission from Pele, the goddess of volcanoes, are heated and placed at focal points on the body. Others are covered in oil and rubbed over tired limbs, feeling like powerful fingers. For an alternative, refresh skin with mango scrubs so fragrant they seem edible. Savor the unusual sensation of bamboo tapped against the arches of the feet. Indulge in a scalp massage that makes the entire body tingle. Day spas provide additional options to the self-indulgent services offered in almost every major hotel on the island.

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  • 1. Aloha Collection

    Waikiki

    Located in the Moana Surfrider hotel, the flagship store of this innovative company is filled with colorful, lightweight, “splash-proof” bags of all sizes, shapes, and styles—from tiny zippered travel pouches to eye-catching beach bags to oversize totes. The company continually offers new patterns and styles, so bag lovers will always find a unique beach- and/or travel-friendly option.

    2369 Kalakaua Ave., Honolulu, Hawaii, 96815, USA
  • 2. Bookends

    Shop for gifts or yourself at this cozy, independent bookstore, which feels more like a small-town library, welcoming browsers to linger. It sells new and secondhand books, and its children's section is filled with both books and toys.

    600 Kailua Rd., Kailua, Hawaii, 96734, USA
    1-808-261–1996
  • 3. Honolulu Cookie Company

    Waikiki

    To really impress those back home, pick up a box of locally baked, gourmet cookies. Choose from dozens of delicious flavors of premium shortbread delights with a wide variety of sizes, all designed for travel. In addition to the location in the Royal Hawaiian Center, there are a number of these stores in Waikiki, so you probably won't be able to avoid them—even if you try. 

    2233 Kalakaua Ave., Honolulu, Hawaii, 96815, USA
    808-931–8937
  • 4. House of Mana Up

    Waikiki

    Mana Up is a groundbreaking organization that promotes Hawaii-based entrepreneurs and shares their unique products with consumers. Its large retail store in the Royal Hawaiian Center not only showcases innovative, locally made items but also shares the stories of the makers behind them. It's fun to browse for gourmet chocolate, edible coffee bars, art, sustainable food wrappers, surf-inspired clothing, extra-comfy flip-flops (called slippers in Hawaii), children’s books, and much more. All the profits are used to support these small businesses.

    2201 Kalakaua Ave., Honolulu, Hawaii, 96815, USA
    808-425–4028
  • 5. Keep it Simple

    Waikiki

    Founded by local entrepreneurs Jillian Corn and Hunter Long (who is also a professional skateboarder), Keep it Simple strives to promote a healthier planet by selling high-quality, natural, organic, and/or vegan items with minimal (or zero) packaging. Look for unique beauty and bath products and accessories, as well as items for the kitchen and elsewhere in the home.

    240 Lewers St., Honolulu, Hawaii, 96815, USA
    808-744–3115
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  • 6. Na Mea Hawaii

    Ala Moana

    In addition to Island-style clothing for adults and children, Hawaiian cultural items, and unusual artwork, such as Niihau-shell necklaces, this boutique's book selection covers Hawaiian history and language and includes children's books set in the Islands. Na Mea also has classes on Hawaiian language, culture, and history.

    1200 Ala Moana Blvd., Honolulu, Hawaii, 96814, USA
    808-596–8885
  • 7. Royal Hawaiian Center

    Waikiki

    This three-block-long center has more than 110 establishments, including an Apple Store and ABC Store, as well as local gems, such as Oiwi Ocean Gear, Mana Up, Fighting Eel, Honolulu Cookie Company, Koi Honolulu, Hawaiian Island Arts, Island Soap & Candleworks, and Royal Hawaiian Quilts. In addition to a number of restaurants, you can dine at the Waikiki Food Hall. Complimentary cultural classes, a theater, and nightly outdoor entertainment round out the offerings. Note for drivers: the center offers free parking for three hours with validation at shops and restaurants.

    2201 Kalakaua Ave., Honolulu, Hawaii, 96815, USA
    808-922–0588
  • 8. Silver Moon Emporium

    The small boutique carries everything from Brighton jewelry and European designer wear to fashionable T-shirts, shoes, and handbags. Expect attentive and personalized yet casual service. The stock changes frequently, and there's always something wonderful on sale. No matter what your taste, you'll find something for everyday wear or special occasions.

    66-250 Kamehameha Hwy., Haleiwa, Hawaii, 96712, USA
    808-637–7710
  • 9. 2100 Kalakaua

    Waikiki

    The ultimate destination for designer shopping in Hawaii is this elegant town house–style center, where shops include Chanel, Coach, Tiffany & Co., Yves Saint Laurent, Bottega Veneta, Gucci, Hugo Boss, Miu Miu, and Moncler.

    2100 Kalakaua Ave., Honolulu, Hawaii, 96815, USA
    808-922–2246
  • 10. Ala Moana Shopping Center

    Ala Moana

    The world's largest open-air shopping mall is a five-minute bus ride from Waikiki. More than 350 stores and 160 dining options (including multiple food courts) make up this 50-acre complex, which is a unique mix of national and international chains as well as smaller, locally owned shops and eateries—and everything in between. The newer Lanai @ Ala Moana Center is worth stopping at for a range of casual dining options in one spot. More than 30 luxury boutiques in residence include Gucci, Louis Vuitton, and Christian Dior. All of Hawaii's major department stores are here, including the state's only Neiman Marcus and Nordstrom, plus Macy's, Target, and Bloomingdale's.

    1450 Ala Moana Blvd., Honolulu, Hawaii, 96814, USA
    808-955–9517
  • 11. Aloha Stadium Swap Meet & Marketplace

    This thrice-weekly outdoor bazaar attracts hundreds of vendors and even more bargain hunters. Every Hawaiian souvenir imaginable can be found here, from coral shell necklaces to bikinis, as well as a variety of ethnic wares, from Chinese brocaded dresses to Japanese pottery. There are also ethnic foods, silk flowers, and luggage in aloha floral prints. That said, be prepared to wade through the usual sprinkling of used and counterfeit goods to find value. Wear comfortable shoes, use sunscreen, and bring bottled water. The flea market takes place in the Aloha Stadium parking lot Wednesday and Saturday 8–3 and Sunday 6:30–3. Admission is $1 per person ages 12 and up. You can take either Uber or Lyft from your hotel. You might also ask your hotel concierge about shared shuttle services. For a cheaper but slower ride, take TheBus. The new Honolulu Rail trains will connect the Aloha Stadium with Kapolei when they start running (currently scheduled for late 2022). So you could shop at the swap meet and hop on the train to Ka Makana Alii to treasure-hunt even longer—all without a car!

    99-500 Salt Lake Blvd., Aiea, Hawaii, 96701, USA
    808-486–6704
  • 12. Anne Namba Designs

    Kakaako

    This designer combines the beauty of classic kimonos with contemporary styles to make unique pieces for career and evening. In addition to women's apparel, she designs a men's line.

    324 Kamani St., Honolulu, Hawaii, 96813, USA
    808-589–1135
  • 13. Bailey's Antiques & Aloha Shirts

    Kapahulu

    Vintage aloha shirts are the specialty at this kitschy store. Prices range from $3.99 to several hundred dollars for the 15,000 shirts in stock. Thousands of them are used; others are creations by top designers. The tight space and musty smell are part of the thrift-shop atmosphere. Antiques hunters can also buy old-fashioned postcards, glassware, Hawaiian LPs, authentic military clothing, funky hats, and denim jeans from the 1950s.

    517 Kapahulu Ave., Honolulu, Hawaii, 96815, USA
    808-734–7628

    Shop Details

    Rate Includes: Closed Sun. and Mon.
  • 14. Blue Ginger

    Waikiki

    This little shop offers a great selection of Hawaii-made items for adults and children. Look for brightly colored, beach-casual clothing, bags, jewelry, and accessories in soft cotton and rayon aloha prints.

    227 Lewers St., Honolulu, Hawaii, 96815, USA
    808-924–7900
  • 15. Blue Hawaii Lifestyle

    Ala Moana

    The Ala Moana store carries a large selection of locally made products, including soaps, honey, tea, salt, chocolates, art, and CDs. Every item is carefully selected from various Hawaiian companies, artisans, and farms—from the salt fields of Molokai to the lavender farms of Maui to the single-estate chocolate of Oahu's North Shore. An in-store café serves healthy smoothies, panini, tea, and espresso.

    1450 Ala Moana Blvd., Honolulu, Hawaii, 96814, USA
    808-949–0808
  • 16. Boca Hawaii

    Kakaako

    This triathlon shop near the Bike Factory offers training gear and bike rentals, aerial yoga and capoeira classes, and nutritional products.  Inquire directly about the latest schedule of classes at the store, which is owned and operated by top athletes.

    330 Cooke St., Honolulu, Hawaii, 96813, USA
    808-591–9839
  • 17. Downing Hawaii

    Kaimuki

    Look for old-style Birdwell surf trunks here, along with popular labels, such as Quiksilver, Roxy, Dakine, and Billabong, which supplement Downing's own line of surf wear and surfboards.

    3021 Waialae Ave., Honolulu, Hawaii, 96816, USA
    808-737–9696

    Shop Details

    Rate Includes: Closed Sun.
  • 18. fishcake

    Kakaako

    A place to find unusual art, this gallery hosts changing exhibitions and events showcasing works by designers and artists from near and far. It also carries small and large home items you won't find anywhere else in Honolulu, offers interior design services, and has a café featuring a rotation of pop-up coffee and tea spots.

    307 Kamani St., Honolulu, Hawaii, 96813, USA
    808-800–6151

    Shop Details

    Rate Includes: Closed Mon.
  • 19. Haleiwa Store Lots

    The most notable tenant here is the legendary Matsumoto's Shave Ice. (You'll know it by the long line of people.) The shiny, open-air complex is also home to the locally owned Haleiwa Fruit Stand and the casual beach-chic boutique Guava Shop, as well as surf photographer Clark Little's art gallery.

    66-111 Kamehameha Hwy., Haleiwa, Hawaii, 96712, USA
  • 20. Honolulu Cookie Company

    Ala Moana

    Hugely popular with Islands residents and visitors, these pineapple-shaped shortbread cookies, half-dipped in milk or dark chocolate, come in an assortment of flavors from macadamia nut to mango and lilikoi. Made locally in Kalihi, these gourmet cookies are sold in boxes and tins of varying sizes at a number of locations in Ala Moana and Waikiki.

    1450 Ala Moana Blvd., Honolulu, Hawaii, 96814, USA
    808-945–0787

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