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In the mid-1970s savvy marketers saw a way to improve Maui's economy by promoting the Valley Isle to golfers and luxury travelers. The ploy worked well; Maui's visitor count is about 2.5 million annually. Impatient traffic now threatens to overtake the ubiquitous aloha spirit, development encroaches on agricultural lands, and county planners struggle to meet the needs of a burgeoning population. But Maui is still carpeted with an eyeful of green, and for every tailgater there's a local on "Maui time" who stops for each pedestrian and sunset.

Updated: 2014-06-23

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