Maui Feature


Maui and Hawaii Today

When you experience Maui firsthand, it's hard not to gush about the long, perfect beaches, dramatic cliffs, greener-than-green rain forests, and the fragrance of plumeria that hangs over it all. Add to that the amazing marine life and the culture and history of the Hawaiian people, and it's easy to see why Maui is so popular.

The island consists of two distinct circular landmasses: the western area includes the rain-chiseled West Maui Mountains, and the larger eastern landmass includes Haleakala, with its cloud-wreathed volcanic peak. Maui has very different areas, from the resorts of sunny West Maui and the South Shore to the funky small towns of the North Shore, the ranches and farms of Upcountry, and the remote village of Hana in unspoiled East Maui.

Hawaiian culture and tradition here have experienced a renaissance over the last few decades. There's a real effort to revive traditions and to respect history as the Islands go through major changes. New developments often have a Hawaiian cultural expert on staff to ensure cultural sensitivity and to educate newcomers.

Nonetheless, development remains a huge issue for all islanders—land prices are skyrocketing, putting many areas out of reach for the native population. Traffic is becoming a problem on roads that were not designed to accommodate all the new drivers, and the Islands' limited natural resources are being seriously tapped. The government, though sluggish to respond at first, is trying to make development in Hawaii as sustainable as possible.


Although sustainability is an effective buzzword and authentic direction for the Islands' dining establishments, 90% of Hawaii's food and energy is imported.

Most of the land was used for monocropping of pineapple or sugarcane, both of which have all but vanished. Sugarcane is now produced in only two plants on Kauai and Maui, while pineapple production has dropped precipitously. Dole, once the largest pineapple company in Hawaii, closed its plants in 1991, and after 90 years Del Monte stopped pineapple production in 2008. The next year, Maui Land and Pineapple Company also ceased its Maui Gold pineapple operation, although in early 2010 a group of executives took over one third of the land and created a new company. Low cost of labor and transportation from Latin American and Southeast Asian pineapple producers are factors contributing to the industry's demise in Hawaii. Although this proves daunting, it also sets the stage for great agricultural change to be explored.

Back-to-Basics Agriculture

Emulating how the Hawaiian ancestors lived and returning to their simple ways of growing and sharing a variety of foods has become a statewide initiative. Hawaii has the natural conditions and talent to produce far more diversity in agriculture than it currently does.

The seed of this movement thrives through various farmers' markets and partnerships between restaurants and local farmers. Localized efforts such as the Hawaii Farm Bureau Federation are collectively leading the organic and sustainable agricultural renaissance. From home-cooked meals to casual plate lunches to fine-dining cuisine, these sustainable trailblazers enrich the culinary tapestry of Hawaii and uplift the Islands' overall quality of life.

Tourism and the Economy

The $10+ billion tourism industry represents a third of Hawaii's state income. Naturally, this dependency causes economic hardship as the financial meltdown of recent years affects tourists' ability to visit and spend.

One way the industry has changed has been to adopt more eco-conscious practices, as many Hawaiians feel that development shouldn't happen without regard for impact to local communities and their natural environment.

Belief that an industry based on the Hawaiians' aloha should protect, promote, and empower local culture and provide more entrepreneurial opportunities for local people has become more important to tourism businesses. More companies are incorporating authentic Hawaiiana in their programs with the aim of not only providing a commercially viable tour but also ensuring that the visitor leaves feeling connected to his or her host.

The concept of kuleana, a word for both privilege and responsibility, is upheld. Having the privilege to live in such a sublime place comes with the responsibility to protect it.


Political issues of sovereignty continue to divide Native Hawaiians, who have formed myriad organizations, each operating with a separate agenda and lacking one collectively defined goal. Ranging from achieving complete independence to solidifying a nation within a nation, existing sovereignty models remain fractured and their future unresolved.

The introduction of the Native Hawaiian Government Reorganization Act of 2009 attempts to set up a legal framework in which Native Hawaiians can attain federal recognition and coexist as a self-governed entity. Also known as the Akaka Bill after Senator Daniel Akaka of Hawaii, this pending bill has been presented before Congress and is still awaiting a vote at the time of this writing.

Rise of Hawaiian Pride

After the overthrow of the monarchy in 1893, a process of Americanization began. Traditions were duly silenced in the name of citizenship. Teaching Hawaiian language was banned from schools and children were distanced from their local customs.

But Hawaiians are resilient people, and with the rise of the civil rights movement they began to reflect on their own national identity, bringing an astonishing renaissance of the Hawaiian culture to fruition.

The people rediscovered language, hula, chanting, and even the traditional Polynesian arts of canoe building and wayfinding (navigation by the stars without use of instruments). This cultural resurrection is now firmly established in Hawaiian life, with a palpable pride that exudes from Hawaiians young and old.

The election of President Barack Obama increased Hawaiian pride and inspired a ubiquitous hope for a better future. The president's strong connection and commitment to Hawaiian values of diversity, spirituality, family, and conservation have restored confidence that Hawaii can inspire a more peaceful, tolerant, and environmentally conscious world.

Updated: 2014-06-23

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