On Maui Today

On Maui Today

In the mid-1970s, savvy marketers saw a way to improve Maui's economy by promoting the Valley Isle to golfers and luxury travelers. The ploy worked all too well; Maui's visitor count continues to swell. Impatient traffic now threatens to overtake the ubiquitous aloha spirit, development encroaches on agricultural lands, and county planners struggle to meet the needs of a burgeoning population. But Maui is still carpeted with an eyeful of green, and for every tailgater, there's a carefree local on "Maui time" who stops for each pedestrian, whale spout, and sunset.