Savannah's "main street" has long served as an indicator of the city's changing economic and demographical trends. The first of Savannah's department stores, Adler's and Levy's, emerged on Broughton, followed by the post-WWII introduction of national chains Sears & Roebuck, JCPenney, and Kress. During the 1950s, ladies donning white gloves and heels did their shopping, while kids gathered at the soda counter or caught the matinee. Downtown's decline began in the late
1950s and continued through the '70s, when boarded-up storefronts were the norm rather than the exception. Today, Broughton is again thriving, not only with local boutiques and world-class shops, but with theaters, restaurants, and coffeehouses. A 2014 facelift attracted more upscale boutiques and high-end fashion retailers.
Broughton St., between Congress and State Sts., Savannah, Georgia, 31401, United States