Billed as "Georgia's apple capital," Ellijay is also popular among antiques aficionados. The town, on the site of what had been a Cherokee village called Elatseyi (meaning "place of green things"), has a colorful cluster of crafts shops and antiques markets.
The most popular time to visit Ellijay is in fall, when roadside stands brimming with delicious ripe apples dot the landscape. The annual Georgia Apple Festival takes place the second and third weekends of October. In addition to showcasing the many manifestations of the crisp fruit—apple butter, apple pie, apple cider, and so on—the very popular festival offers a host of arts-and-crafts exhibitions.