Worth Avenue

Worth Avenue Review

Called the Avenue by Palm Beachers, this ¼-mi-long street is synonymous with exclusive shopping. Nostalgia lovers recall an era when faces or names served as charge cards, purchases were delivered home before customers returned from lunch, and bills were sent directly to private accountants. Times have changed, but a stroll amid the Moorish architecture of its shops offers a tantalizing taste of the island's ongoing commitment to elegant consumerism. Explore the labyrinth of eight pedestrian vias, on both sides of Worth Avenue, that wind past boutiques, tiny plazas, bubbling fountains, and the bougainvillea-festooned wrought-iron balconies of second-floor apartments. The avenue underwent a $15 million makeover in 2010. Two hundred mature coconut palm trees were planted along the road, and a magnificent $600,000 clock tower was built on the beach to mark the entrance from A1A.