One of the world's premier showcases for high-quality shopping runs half a mile from east to west across Palm Beach, from the beach to Lake Worth. The street has more than 200 shops (more than 40 of them sell jewelry), and many upscale chain stores (Gucci, Hermès, Pucci, Saks Fifth Avenue, Neiman Marcus, Louis Vuitton, Chanel, Cartier, Tiffany & Co., and Tourneau) are represented—their merchandise appealing to the discerning tastes of the Palm Beach clientele. Don't
miss walking around the vias, little courtyards lined with smaller boutiques; historic tours are available each month during "season" from the Worth Avenue Association. For those looking to go a little lighter on the pocket book, just north of Worth Avenue, the six blocks of South Country Road have interesting and somewhat less expensive stores.