For the busy seasons—during summer in and around Jacksonville, and during summer and holiday weekends all over Florida—always reserve well ahead for the top properties. Jacksonville's beach hotels fill up quickly for PGA's THE PLAYERS Championship in mid-May. Daytona Beach presents similar lodging dilemmas during the Daytona 500 (mid-February), Bike Week (late February-early March), spring break (March), and the Coke Zero 400 (early July). St. Augustine stays busy all year because of its historic character. Fall is the slowest season; rates are low and availability is high, but it is also the prime time for hurricanes.
