Surfing

Cocoa Beach Surf Company. This huge surf complex sits inside the Four Points by Sheraton resort, and has three floors of boards, apparel, sunglasses, and anything else a surfer, wannabe-surfer, or souvenir-seeker could need. Also on-site are a 5,600-gallon fish and shark tank and the Shark Pit Bar and Grill. You can rent surfboards, bodyboards, and wet suits, as well as umbrellas, chairs, and bikes, including RAD Power Electric Bikes. And staffers teach wannabes, from kids to seniors, how to surf. There are group, semiprivate, and private lessons available in one-, two-, and three-hour sessions. All gear is provided. Four Points by Sheraton, 4001 N. Atlantic Ave., Cocoa Beach, Florida, 32931. 321/799–9930; www.cocoabeachsurf.com. From $40.

Ron Jon Surf Shop. It's impossible to miss the flagship and original Ron Jon: it takes up nearly two blocks along Route A1A and has a giant surfboard and an art deco facade painted orange, blue, yellow, and turquoise. What started in 1963 as a small T-shirt and bathing-suit shop has evolved into a 52,000-square-foot superstore that's open every day 'round the clock. The shop rents water-sports gear as well as chairs and umbrellas, and it sells every kind of beachwear, surf wax, plus the requisite T-shirts and flip-flops. 4151 N. Atlantic Ave., S.R. A1A, Cocoa Beach, Florida, 32931. 321/799–8888; www.ronjonsurfshop.com.