Smack-dab on the beach, the full-service Nikki Beach Club was once upon a time a favorite of SoBe's pretty people and celebrities. Nowadays, it's filled with more suburbanites than the "in" crowd. Nikki's late night parties are reserved for Sundays only. Other days, the Beach Club is opened from 11 to 11 (except Monday and Tuesday when it closes at 6). Visitors can eat at the Nikki Beach Restaurant, and get their food and drink on in the tepees, hammocks, and beach beds (expect rental fees). Sunday brunch at the club's restaurant is pretty spectacular.