Smack-dab on the beach, the full-service Nikki Beach Club was once upon a time a favorite of SoBe's pretty people and celebrities. Nowadays, it's filled with more suburbanites than the "in" crowd. Nikki's late-night parties are reserved for Sunday only. On Friday and Saturday, the Beach Club is opened from noon to 11 pm, and closing at 6 pm on weekdays. Visitors can eat at the Nikki Beach Restaurant, and get their food and drink on in the tepees, hammocks, and beach beds (expect rental fees). Sunday brunch at the club's restaurant is pretty spectacular.