Fun, fresh, and funky, the W South Beach is also the flagship for the brand's evolution towards young sophistication, which means less club music in the lobby, more lighting, and more attention to the multi-million dollar art collection lining the lobby's expansive walls. The rooms are arguably the nicest in South Beach; even the lowest category provides a wow factor with the meticulous design and high-end furnishings. The textured walls, whimsical accessories, and clean
symmetries play out like a spread from Architectural Digest. What's more is that each room has its own kitchen and balcony with ocean views. The pool scene is everything and anything one could want from South Beach—tight bodies, six packs, cabanas, and a gorgeous crowd sipping mojitos. The beach is just steps behind with a private area for W South beach guests. While the hotel does not boast an art deco facade, its interiors are far more eclectic and superior than neighboring hotels.