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Soho Beach House Review
The Soho Beach House is a throwback to swanky vibes of bygone decades, bedazzled in faded color palates, maritime ambience, and circa-1930s avant-garde furnishings, luring A-listers and wannabes to indulge in the amenity-clad, retro-chic rooms as long as they follow stringent 'house rules' (no photos, no mobile phones, no suits, and 1 guest only). The lobby, the house restaurant Cecconi's, the upstairs bar, and the sexy pool buzz with young trendsetters and hipsters tweeting and texting (trying to describe and capture the moment without living in it... but we digress). Even with its glamour-puss all-stars, this hotel still maintains a casual vibe, catering to its core members—those who work in the arts.
Redefining Miami Style
The Soho Beach House Miami introduced 50 oversized rooms and a fresh spin on the classics when it debuted on Miami's "Mid-Beach" blocks last November. The second stateside bolthole from the London-based Soho House group (their first U.S. foray launched in New York in 2003) pays homage to the thirties, forties, fifties—and sometimes, all three decades combined—by cleverly uniting mint-condition period furnishings to create a modern incarnation of old Hollywood glamour. Think faded color palettes, antique table fans, frilly pillows, paisley couches, a hair salon reminiscent of a London gentleman's club, and a pre-Communist Cuba "Club Bar" complete with rattan chairs and ceiling fans. The conversation-piece furnishings and sophisticated vibe put this cool newcomer at the heart of Miami's design revival.