Santa Barbara and the Central Coast: Places to Explore


San Simeon

Whalers founded San Simeon in the 1850s but had virtually abandoned the town by the time Senator George Hearst reestablished it 20 years later. Hearst bought up most of the surrounding ranch land, built a 1,000-foot wharf, and turned San Simeon into a bustling port. His son, William Randolph Hearst, further developed the area during the construction of Hearst Castle. Today the town, 4 miles south of the entrance to Hearst San Simeon State Historical Monument, is basically a strip of gift shops and mediocre motels along Highway 1.



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