Top Reasons to Go to Santa Barbara and the Central Coast

Incredible nature: Much of the Central Coast looks as wild and wonderful as it did centuries ago; the area is home to Channel Islands National Park, two national marine sanctuaries, state parks and beaches, and the vast and rugged Los Padres National Forest.

Edible bounty: Land and sea provide enough fresh regional foods to satisfy even the savviest of foodies—grapes, strawberries, seafood, olive oil...the list goes on and on. Get your fill at countless farmers' markets, wineries, and restaurants.

Outdoor activities: Kick back and revel in the casual California lifestyle. Surf, golf, kayak, hike, play tennis—or just hang out and enjoy the gorgeous scenery.

Small-town charm, big-city culture: Small, friendly, uncrowded towns offer an amazing array of cultural amenities. With all the art and history museums, theater, music, and festivals, you might start thinking you're in L.A. or San Francisco.