Because the village of Avila Beach and the sandy, cove-front shoreline for which it's named face south into the Pacific Ocean, they get more sun and less fog than any other stretch of coast in the area. It can be bright and warm here while, just beyond the surrounding hills, communities shiver under the marine layer. With its fortuitous climate and protected waters, Avila's public beach draws plenty of sunbathers and families; weekends are very busy. Demolished in 1998 to clean up extensive oil seepage from a Unocal tank farm, downtown Avila Beach has sprung back to life. The seaside promenade has been fully restored and shops and hotels have quickly popped up; with mixed results the town has tried to re-create its former offbeat character. For real local color, head to the far end of the cove and watch the commercial fishing boats offload their catch on the old Port San Luis wharf. A few seafood shacks and fish markets do business on the pier while sea lions congregate below. On Fridays from June through September, a fish and farmers' market livens up the beach area with music, fresh local produce and seafood, and a children's bounce house.