Because the village of Avila Beach and the sandy, cove-front shoreline for which it's named face south into the Pacific Ocean, they get more sun and less fog than any other stretch of coast in the area. It can be bright and warm here while the surrounding hillside communities shiver under the marine layer. With its fortuitous climate and protected waters, Avila's public beach draws plenty of sunbathers and families; weekends are very busy. Downtown Avila Beach has a lively seaside promenade and some shops and hotels, but for real local color, head to the far end of the cove and watch the commercial fishers offload their catch on the old Port San Luis wharf. A few seafood shacks and fish markets do business on the pier while sea lions congregate below. On Friday from mid-April through mid-September, a fish and farmers' market livens up the beach area with music, fresh local produce and seafood, and children's activities.