Home to more hotel beds than any other neighborhood in the city, Union Square is by default where most visitors lay their heads in San Francisco. Stretching from Market Street in the south to California Street in the north, and blending into the seedy Tenderloin on the west and suit-and-tie Financial District on the east, the neighborhood is anchored by its namesake square. The 2-plus-acre plaza emerged from a major redesign in 2004 with an indoor-outdoor café, outdoor stage, and information booth, along with plenty of places to perch and watch the crowd. Throngs of bejeweled, Armani-clad shoppers browse through all the big-name shops clustered here: Neiman Marcus, Saks Fifth Avenue, Macy's, flagship stores by Levi's, Nike, and Apple, and the San Francisco Centre shopping emporium. Parking ranges from exorbitant to nonexistent; good, reasonably priced food is difficult to come by; and overpriced liquor stores and characterless storefronts hawking cheap electronics fill in the space among the tony boutiques. If you're not a shopper, you'll do well to spend as little time here as possible, though the convergence of transportation here -- BART, bus, and cable-car lines -- means you're likely to pass through at one time or another.
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