Even if you can't afford a new Spyder, there's something for everyone at this 4,000-square-foot showplace. You can pick up a fire engine–red racing jacket, or an actual key for the ultimate aspirational shopper (or practical joker). Something for the Mrs.? Purchase signature Ferrari china cups or a pastel argyle sweater—all complete with the signature prancing stallion. To add to the fun: A racecar is parked by the front door, and the salespeople wear head-to-toe racing suits.