San Francisco

With its grand department stores and funky secondhand boutiques, San Francisco summons a full range of shopping experiences. From the anarchist bookstore to the mouthwatering specialty-food purveyors at the gleaming Ferry Building, the local shopping opportunities reflect the city's various personalities. Visitors with limited time often focus their energies on the high-density Union Square area, where several major department stores tower over big-name boutiques. But if you're keen to find unique local shops, consider moving beyond the square's radius.

Each neighborhood has its own distinctive finds, whether it's 1960s housewares, cheeky stationery, or vintage Levi's. If shopping in San Francisco has a downside, it's that real bargains can be few and far between. Sure, neighborhoods such as the Lower Haight and the Mission have thrift shops and other inexpensive stores, but you won't find many discount outlets in the city, where rents are sky-high and space is at a premium.

Seasonal sales, usually in late January and late July or August, are good opportunities for finding deep discounts on clothing. The San Francisco Chronicle and San Francisco Examiner advertise sales. For smaller shops, check the free SF Weekly, which can be found on street corners every Wednesday. Sample sales are usually held by individual manufacturers, so check your favorite company's website before visiting.

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  • 1. Margaret O'Leary

    Pacific Heights

    If you can only buy one piece of clothing in San Francisco, make it a hand-loomed cashmere sweater by this Irish-born local legend. The perfect antidote to the city's wind and fog, the sweaters are so beloved by San Franciscans that some of them never wear anything else. Pick up an airplane wrap for your trip home.

    2400 Fillmore St., San Francisco, California, 94115, USA
    415-771–9982
  • 2. Verve Wine

    Lower Pacific Heights

    Wine nerds will fall in love with this trendy, upscale destination from Master Sommelier Dustin Wilson. Many wine drinkers will also recognize him from the 2012 documentary Somm (and its sequels). High-quality, smaller producers from prominent and lesser-known regions share wall space in this exceptionally organized boutique.

    2358 Fillmore St., San Francisco, California, 94115, USA
    415-896–4935
  • 3. BeneFit Cosmetics

    Pacific Heights | Perfume/Cosmetics

    You can find this locally based line of cosmetics and skin-care products at Macy's and Sephora, but it's much more fun to come to one of the eponymous boutiques. No-pressure salespeople dab you with whimsical makeup such as Ooh La Lift concealer and Tinted Love, a stain for lips and cheeks.

    2117 Fillmore St., between California and Sacramento Sts., San Francisco, California, 94115, USA
    415-567–0242
  • 4. Browser Books

    Lower Pacific Heights

    Opened in 1976, one of the city's most beloved independent bookstores resides quietly among the chic fashion boutiques lining Fillmore Street. All ages will find ample choices, from contemporary fiction to children's books to a large selection of Buddhist Dharma literature. The store is owned by Inner Richmond favorite Green Apple Books.

    2195 Fillmore St., San Francisco, California, 94115, USA
    415-567–8027
  • 5. Buchanan Mall

    Japantown

    The shops lining this open-air mall next to the Peace Plaza (look for the giant pagoda) are geared more toward locals, but there are some fun Japanese-goods stores here, too. Start your exploration with exquisite Japanese homewares in a gallery-like space at SF76 ( 1758 Buchanan St.  www.sf-76.com). Look for Hasami and Tomoro pottery and ceramics by local artists. It's easy to spend hours among the fabulous origami and craft papers at Paper Tree ( 1743 Buchanan St. paper-tree.com). After shop browsing, have a seat on the steps around local artist Ruth Asawa's twin origami-style fountains, which sit in the middle of the mall. Wrap up a visit with lunch at Hinodeya Ramen ( 1737 Buchanan St. hinodeyaramen.com), serving lighter dashi (clear-broth) ramen, a rarity in the city.

    Buchanan St., San Francisco, California, 94115, USA
  • Recommended Fodor’s Video

  • 6. Crown & Crumpet Tea Salon

    Japantown | Food/Candy

    This is the perfect spot for all things British; C&C serves traditional afternoon tea starting at 11 am, complete with cucumber sandwiches and scones. The shop also sells china cups and other teatime accessories such as candies, clocks, and coasters.

    1746 Post St., 2nd fl., San Francisco, California, 94115, USA
    415-771–4252
  • 7. D&M Wines and Liquors

    Pacific Heights

    This family-owned business appears to be just another neighborhood liquor store, but it's actually a rare and wonderful specialist. In a city obsessed with wine, these spirits devotees distinguish themselves by focusing on rare, small-production Armagnac and Calvados brandy, and Champagne. Look up from the bottles to admire the stained-glass lampshades, too.

    2200 Fillmore St., San Francisco, California, 94115, USA
    415-346–1325

    Shop Details

    Rate Includes: Closed Sun. and Mon.
  • 8. Dottie Doolittle

    Pacific Heights

    Mothers shop here for charming silk dresses and other special-occasion outfits for their little ones. Less pricey togs for infants (boys to size 12 and girls to size 16) are also for sale. There are lots of fun toys, from stuffed animals to mini picnic sets, worth glancing at as well.

    3680 Sacramento St., San Francisco, California, 94118, USA
    415-563–3244

    Shop Details

    Rate Includes: Closed Sun.
  • 9. Elizabeth Charles

    Pacific Heights | Clothing

    Feeding and fueling the city's obsession with international designers, this intimate boutique stocks Caroline Constas, Kinder Aggugini, Isabel Marant, and Timo Weiland, with an emphasis on the very finest fabrics.

    2056 Fillmore St., between California and Pine Sts., San Francisco, California, 94115, USA
    415-440–2100
  • 10. Goldberry Jewelers

    Pacific Heights

    Margie Rogerson opened this store to showcase her platinum-only designs. While she carries a large selection of engagement rings, her specialty is colored stones: rubies, sapphires, and emeralds. Their colors really sparkle against the background of this all-white and Lucite space. It's open by appointment only.

    3516 Sacramento St., San Francisco, California, 94118, USA
    415-734–7305
  • 11. International Orange

    Pacific Heights | Spas

    Treatments at this spa and yoga studio include the signature IO Massage, which incorporates Swedish, acupressure, Thai, and Shiatsu techniques. The more straightforward Hot Stone Massage is done with International Orange's own Anoint Oil—grape-seed oil infused with green tea and scented with white lotus and jasmine flower. For a city spa, this is a large space, but it's tranquil and even has a bamboo garden.

    2044 Fillmore St., 2nd fl., between Pine and California Sts., San Francisco, California, 94115, USA
    415-563–5000
  • 12. Kabuki Springs & Spa

    Japantown | Spas

    Traditional sit-down Japanese showers and communal bathing are two out-of-the-ordinary experiences at the Kabuki. The renowned Javanese Lulur Treatment includes a combination massage with jasmine oil, exfoliation with turmeric and ground rice, a yogurt application, and a candlelight soak with rose petals. Men and women are welcome every day for private treatments, but call ahead regarding communal bathing schedules; the baths are coed only on Tuesday. Clothing is optional except on coed days.

    1750 Geary Blvd., at Fillmore St., San Francisco, California, 94115, USA
    415-922–6000
  • 13. Kiehl's

    Pacific Heights | Perfume/Cosmetics

    Fans swear by this company's high-quality, simply packaged skin- and hair-care products. Its spacious store stocks oceans of lotions, potions, and soaps.

    1971 Fillmore St., between Wilmot and Pine Sts., San Francisco, California, 94115, USA
    415-359–9260
  • 14. Kinokuniya Bookstore

    Japantown

    The selection of English-language books about Japanese culture—everything from medieval history to origami instructions—is one of the finest in the country. Kinokuniya is also the city's biggest seller of Japanese-language books. Glossy Asian fashion magazines attract the young and trendy; the manga and anime books and magazines are wildly popular, too.

    1581 Webster St., San Francisco, California, 94115, USA
    415-567–7625
  • 15. MAC

    Pacific Heights | Perfume/Cosmetics

    The makeup is bold and trendy, as are many of its devotees. Mod salespeople are happy to show you creamy lipsticks, glittery powders, and dramatic eye shadows.

    2011 Fillmore St., at Pine St., San Francisco, California, 94115, USA
    415-885–2966
  • 16. Nest

    Pacific Heights

    A cross between a Parisian antiques show and a Jamaican flea market, this store can get even the most monochrome excited about color. Turn up the volume on your SF souvenirs with vintage artist journals, rare Oaxacan jewelry, hard-to-find Herb Caen books, and classic Paris and Barcelona map scarves.

    2300 Fillmore St., San Francisco, California, 94115, USA
    415-292–6199
  • 17. New People

    Japantown | Shopping Centers/Malls

    Japanese pop culture has never been so neatly organized as it is here at this state-of-the-art minimall divided into four shiny levels: the cinema/café downstairs; MARUQ (selling Tokyo's hot fashion right here in SF) on the first floor; clothing shops like Baby, the Stars Shine Bright and Sou-Sou on the second floor; and the Superfrog Gallery on the third floor. Expect to see a rotation of emerging artists in the gallery and make sure you try the superstrong coffee and vegan donuts on sale in the café.

    1746 Post St., at Webster St., San Francisco, California, 94115, USA
  • 18. New People

    Japantown

    The younger generation's counterpart to the Japan Center, this fresh shopping center combines a cinema, a tea parlor, and shops with a successful synergy. The downstairs New People Cinema shows classic and cutting-edge Asian (largely Japanese) films. Upstairs you can peruse Japanese pop-culture items and anime-inspired fashion, like handmade, split-toe shoes at SOU • SOU and Lolita fashion at Baby, the Stars Shine Bright.

    1746 Post St., San Francisco, California, 94115, USA
  • 19. Paper Source

    Pacific Heights | Books/Stationery

    Beautiful handmade papers, cards, envelopes, ribbons, and bookbinding materials line the walls of this shop, which embodies the Bay Area's do-it-yourself spirit. Assembly is required here and that's the fun of it.

    1925 Fillmore St., at Pine St., San Francisco, California, 94115, USA
    415-409–7710
  • 20. Soko Hardware

    Japantown

    This shop specializes in beautifully crafted Japanese tools for gardening and woodworking. In addition to the usual hardware-store items, you can find seeds for Japanese plants and books about topics such as making shoji (paper screens). There are also lots of Japanese teapots and cookware vessels to browse. It's a great destination for a unique souvenir and a fun experience to see a truly historic San Francisco business.

    1698 Post St., San Francisco, California, 94115, USA
    415-931–5510

    Shop Details

    Rate Includes: Closed Mon.

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