The epitome of cool urban chic and fashion forward in design and clientele, this swanky 31-story Starwood hotel owes some of its cachet to a prime location next door to the San Francisco Museum of Modern Art. The hotel is infused with hip energy: techno-pop pulses in the lobby, bar, and Trace Restaurant; add the fog-color themed ottomans and grid-designed carpet to the mix, and you have a tribute to San Francisco. Compact and colorful guest rooms, some of which have upholstered
window seats, come with flat-screen TVs, luxurious beds, comfy pillow-top mattresses, and goose-down comforters and pillows. Sleek baths sport green-glass countertops and shiny steel sinks. The glass-roof pool and hot-tub area, next to Bliss Spa, closes only from 1 am to 4 am, and the Whatever/Whenever concierge desk in the lobby operates 24/7. Upper floors boast excellent views of SFMOMA, Yerba Buena Gardens, and the Bay Bridge. Business guests predominate during the week, but on weekends the hotel attracts families with kids, and pets are always welcome. The accommodating staff will help parents arrange for babysitting and will take your pup for a walk. Fragrances waft throughout the hotel and guest rooms, so sensitive noses should call ahead to request special preparations.