The aesthetic of the resident Pabst Blue Ribbon-downing hipsters and starving-artist types contributes to the affordability and individuality of shopping here. These night owls keep the city's best thrift stores, vintage-furniture shops, alternative bookstores, and, increasingly, small clothing boutiques afloat. As the Mission gentrifies, though, bargain hunters find themselves trekking the long blocks in search of truly local flavor. Thankfully, many of the city's best bakeries and cafés are sprinkled throughout the area.
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