Cow Hollow

Between old-money Pacific Heights and the well-heeled, postcollegiate Marina lies comfortably upscale Cow Hollow. The neighborhood's name harks back to the 19th-century dairy farms whose owners eked out a living here despite the fact that there was more sand than grass. A patch of grass remains a scarce commodity in this mostly residential area, but Cow Hollow does have a lively commercial strip, centered around Union Street. To get a feel for this accessible bastion of affluence, stroll down Union. Browse the cosmetics and jewelry stores, snazzy clothing boutiques, and shops selling home decor for every taste (if not budget), then rest your feet at one of the many good restaurants or sidewalk cafés.

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