Lovers of Hollywood's glamorous past will be singing "Hooray for Hollywood" when they stop by this gem of cinema history. It's inside the Max Factor Building, purchased in 1928. Factor's famous makeup was made on the top floors and on the ground floor was a salon. After its renovation, this art deco landmark now holds more than 10,000 bits of film memorabilia.
The extensive exhibits inside include those dedicated to Marilyn Monroe and Bob Hope and to costumes and
set props from such films as Moulin Rouge, The Silence of the Lambs, and Planet of the Apes. There's an impressive gallery of photos showing movie stars frolicking at such venues as the Brown Derby, Ciro's, the Trocadero, and the Mocambo.
Hallway walls are covered with the stunning autograph collection of ultimate fan Joe Ackerman; aspiring filmmakers will want to check out an exhibit of early film equipment. The museum's showpiece, however, is the Max Factor exhibit, where separate dressing rooms are dedicated to Factor's "color harmony," which created distinct looks for "brownettes" (Factor's term), redheads, and of course, bombshell blondes. You can practically smell the peroxide of Marilyn Monroe getting her trademark platinum look here, and see makeup cases owned by Lucille Ball, Lana Turner, Ginger Rogers, Bette Davis, Rita Hayworth, and others who made the makeup as popular as the starlets who wore it.