Hotelier André Balazs created this playful Sunset Strip hotel with '70s kitsch out of a former retirement home. Tokens of the '70s aethestic include pop art, shag carpets, and ultrasuede sectionals in the lobby, and beanbag chairs, surfboard tables, and Warhol poppy-print curtains in the rooms. After a decade of heavy use, rooms show the wear-and-tear, and service issues and staff attitudes are commonplace. DJs spin nightly and lobby socializing begins at the front desk
and extends to the newly reimagined pool deck outside. At this writing, the hotel was adding a new restaurant.