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Fodor's Southern California 2014
Rodeo Drive Review
New York City has Fifth Avenue, but L.A. has famed Rodeo Drive (pronouned Ro-DAY-o). The triangle, between Santa Monica and Wilshire boulevards and Beverly Drive, is one of the city's biggest tourist attractions and is lined with shops featuring the biggest names in fashion.
You can see well-coiffed, well-heeled ladies toting multiple packages to their Mercedes and paparazzi staking out street corners. Although the dress code in L.A. is considerably laid-back, with residents wearing flip-flops year-round, you might find them jewel-encrusted on Rodeo.
Steep price tags on designer labels make it a "just looking" experience for many residents and tourists alike, but salespeople are used to the ogling and window shopping. In recent years, more midrange shops have opened up on the strip and surrounding blocks. Keep in mind that some stores are by appointment only.
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