The Cigliano family began its modest seafood business on Santa Monica Pier in the early 1930s. The restaurant remains a Southern California favorite, even in its swankier digs along Wilshire Boulevard. It expanded the retail market and made room for a café where you can enjoy oysters and champagne while wearing jeans and flip-flops. The simple menu includes Italian flavors in such dishes as the rainbow trout drizzled with olive oil and spices. There are also sandwiches, soups, and plates for kids. Take time to stroll around the market, read up on the history, and enjoy free tastings of the specials.