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The Best of Rodeo Drive
Buckle up for the Rodeo tour, which begins at Via Rodeo, a cobblestoned one-block section of Rodeo closest to Wilshire Boulevard (at Dayton Way).
Leaving the V of Via Rodeo, you'll walk the palm tree–lined street and spot all the big names in international fashion—even if you don't recognize the couture collections, you'll recognize their logos.
But it's not all about the luxury outfitters here. A few mid-range stores are mixed in among the couture designers.
Smythson of Bond Street. This Brit import sells luxurious leather calendars, day planners, wallets, and notebooks (check out ones with "California Wines" stamped on their covers). 222 N. Rodeo Dr., Beverly Hills, CA, 91210. 310/550–1901.
Louis Vuitton. Holding court on the corner, LV carries it's recognizable monogram on all manner of accessories and leather goods. 295 N. Rodeo Dr., Beverly Hills, CA, 91210. 310/859-0457.
Christian Dior. Fans of the French label can browse the latest fashions, accessories, fragrances, and beauty products in a sparkling glass-fronted space. 309 N. Rodeo Dr., Beverly Hills, CA, 91210. 310/859–4700.
Dolce & Gabbana. Pity the wet bar is just for celeb clients, but outside the VIP fitting room there's plenty of attire and accessories to quench your thirst for D&G at the adjoining men's and women's boutiques. 312 and 314 N. Rodeo Dr., Beverly Hills, CA, 90210. 310/888-8701.
Yves Saint Laurent. Adorned with a simple YSL, this spacious boutique carries an extensive collection of ready-to-wear fashions, as well as shoes and handbags from the French label. 326 N. Rodeo Dr., Beverly Hills, CA, 90210. 310/271-4110.
Fendi. Karl Lagerfield's latest designs have more subtle branding, but the signature Double F logo can still be found on some of the fashions and accessories at this West Coast outpost. 355 N. Rodeo Dr., Beverly Hills, CA, 90210. 310/276-8888.
Roberto Cavalli. With wild prints and sexy designs, this decadent Italian style is perfect for the men and women of the club scene. 362 N. Rodeo Dr., Beverly Hills, CA, 90210. 310/276-6006.
Chanel. Lady-like classics—tailored tweed suits and Chanel No. 5 perfume—from this bright white corner flagship are sure to be staples for years to come. 400 N. Rodeo Dr., Beverly Hills, CA, 90210. 310/278–5500.
Giorgio Armani. Heavy-hitter Armani is known for great tailoring and fine fabrics in both mens- and womenswear. 436 N. Rodeo Dr., Beverly Hills, CA, 90210. 310/271-5555.
Gucci. Part of the "epicenter" with Prada, Gucci goes for the stridently modernist aesthetic, with lean, sexy, and mainly black clothing upstairs and cube displays for signature bags downstairs. 347 N. Rodeo Dr., Beverly Hills, CA, 90210. 310/278–3451.
Prada. The Rem Koolhaas–designed Italian showcase is so cool it doesn't even have a sign out front, but its 20-foot-wide staircases and funhouse curves offer an inviting way to see the classy clothes, shoes, and bags. 343 N. Rodeo Dr., Beverly Hills, CA, 90210. 310/278–8661.
Cartier. Cartier has a bridal collection to sigh for in its chandeliered and respectfully hushed showroom, along with more playful colored stones and an Asian-inspired line. 370 N. Rodeo Dr., Beverly Hills, CA, 90210. 310/275–4272.
Tiffany & Co.. There's a bauble for everyone at Tiffany's, with three floors for its classic and contemporary jewelry and watches, crystal, silver, china, and somewhat-more-accessible sterling silver finds. 210 N. Rodeo Dr., Beverly Hills, CA, 90210. 310/273–8880.
Bulgari. Bold, contemporary Italian jewelry, watches, and other luxurious necessities are the order of the day at Bulgari. 201 N. Rodeo Dr., Beverly Hills, CA, 90210. 310/858-9216.
Van Cleef & Arpels. In business for more than a century, Van Cleef & Arpels still designs elegant and distinctive pieces, with lots of pavé floral designs. 300 N. Rodeo Dr., Beverly Hills, CA, 90210. 310/276–1161.
Harry Winston. Perhaps the most locally famous jeweler is Harry Winston, the source for Oscar-night jewelry loans. The three-level space, with a bronze sculptural facade, velvet-panel walls, private salons, and a rooftop patio, is as glamorous as the gems. 310 N. Rodeo Dr., Beverly Hills, CA, 90210. 310/271-8554.
Juicy Couture. Wearing drawstring pants and matching hoodies in bright colors only became acceptable on Rodeo after Juicy hit the fashion scene. 456 N. Rodeo Dr., Beverly Hills, CA, 90210. 310/550-0736.
BCBG Max Azria. BCBG Max Azria offers more affordable designs that attract young celebs: romantic dresses, teeny toppers, halters, and fun accessories. 443 N. Rodeo Dr., Beverly Hills, CA, 90210. 310/275-3024.
Theodore. One of the few indie clothing stores in the area, Theodore is a haven for the young and perhaps rebellious to find James Perse skinny tees, jeans of all labels, and hoodies aplenty. Upstairs, browse the avant-garde designer wear (Ann Demeulemeester, Jean Paul Gaultier). Next door, Theodore Man has faux-scruffy tees, jeans, and leather jackets for the guys. 336 N. Camden, Beverly Hills, CA, 90210. 310/276–0663.
Versace. With its temple dome ceiling and recherché design, this is just the place for a dramatic red-carpet gown, along with bold bags, sunglasses, and menswear. 248 N. Rodeo Dr., Beverly Hills, CA, 91210. 310/205–3921.
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