John Lorenzo Hubbell, a merchant and friend of the Navajo, established this trading post in 1876. Hubbell taught, translated letters, settled family quarrels, and explained government policy to the Navajo, and during an 1886 smallpox epidemic he turned his home into a hospital and ministered to the sick and dying. He died in 1930 and is buried near the trading post. Visitors today can tour the historic home and explore the grounds and outbuildings.
The Hubbell Trading Post National Historic Site is famous for "Ganado red" Navajo rugs, which are sold at the store here. Rugs can cost anywhere from $100 to more than $30,000, but considering the quality and time that goes into weaving each one, the prices are quite reasonable. It's hard to resist the beautiful designs and colors, and it's a pleasure just to browse around this rustic spot, where Navajo artists frequently show their work. Documents of authenticity are provided for all works. Note: when photographing weavers, ask permission first. They expect a few dollars in return.