Established in 1924 by Harry Goulding and his wife "Mike," this trading post provided a place where Navajos could exchange livestock and handmade goods for necessities. Goulding’s is probably best known, though, for being used as a headquarters by director John Ford when he filmed the Western classic Stagecoach. Today the compound has a lodge, restaurant, museum, gift shop, grocery store, and campground. The Goulding Museum
displays Native American artifacts and Goulding family memorabilia, as well as an excellent multimedia show about Monument Valley.