For choosy travelers with an image to maintain, this new boutique hotel is worthy of your Prada luggage. Hotel PUR is ultra-chic, with a mandate for minimalism. Devoted to a color palette of white and gray, the décor is accented with slate tiles and orange Gerber daisies. While guests love the Zen-like austerity, there's also a high comfort factor, thanks to plush bedding, Aveda bath products, and the rooms' high-tech gadgetry. The pool and spa will open this year (2009), so there's little reason to leave the grounds. Pros: aesthetic perfection; a see-and-be-seen crowd frequents the hotel. Cons: minimal design may not appeal to conservative tastes.
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