This block-long complex with exposed industrial-style ceilings is anchored at its northern end (Dundas Street) by Sears, and a Times Square–style media tower on top of a gigantic anchor store, Sweden's popular H&M. Across the street from the southern end is Canadian department store The Bay. Prices at Eaton Centre increase with altitude—Level 1 offers popularly priced merchandise, Level 2 is directed to the middle-income shopper, and Level 3 sells more expensive
fashion and luxury goods. The complex is bordered by Yonge Street on the east and James Street and Trinity Square on the west.