The saying "Meet me at 3rd and Fairfax" has become a standard line for generations of Angelenos who ate, shopped, and spotted the stars who had drifted over from the studios for a breath of unpretentious air. Starting back in 1934 when two entrepreneurs convinced oil magnate E. B. Gilmore to open a vacant field for a bare-bones market, this spot became a humble shop for farmers selling produce out of their trucks. From this seat-of-the-pants situation grew a European-style open-air market and local institution at the corner of 3rd Street and Fairfax Avenue. Now the market includes 110 stalls and more than 20 counter-order restaurants, plus the landmark 1941 Clock Tower. In 2002 a massive expansion called The Grove opened; this highly conceptualized outdoor mall has a Euro spin, with cobblestones, marble mosaics, and pavilions. By afternoon, it bulges with shoppers and teens hitting the movie theaters and chain stores such as Banana Republic, Crate & Barrel, Barnes & Noble, and J. Crew. Los Angeles history gets a nod with the electric steel-wheeled Red Car trolley, which shuttles two blocks through the Farmers Market and The Grove. The Grove really dazzles around Christmas, with an enormous Christmas tree and a nightly faux snowfall until New Year's Day.
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