The teeming Mercado Miguel Hidalgo, half a block downhill from the main square, sells Totonac costumes, carvings, baskets, and shoulder bags. It's a daily market, but is much busier on weekends. The real draw is vanilla, the region's chief product, which is sold in every conceivable form. Especially lovely are flowers made from the dried vanilla pods.
Av. 20 de Noviembre, Papantla, Veracruz, 93400, Mexico