Puerto Vallarta's most important celebration of faith—and also one of the most elaborate spectacles of the year—is Fiestas de la Virgen de Guadalupe, designed to honor the Virgin of Guadalupe, the city's patron saint and the patroness of all Mexico. Exuberance fills the air as the end of November approaches and each participating business organizes its own procession. The most elaborate ones include allegorical floats and papier-mâché matachines, or giant
dolls (for lack of a better phrase), and culminate in their own private mass. Groups snake down Calle Juárez from the north or the south, ending at the Cathedral in Old Vallarta.
Puerto Vallarta, Mexico